In her first editor's letter, EIC Liza Schoenfein writes:
Why JEWISH LIVING? Because looking at the stuff of life--home, holidays, food, and family--through a uniquely Jewish lens (and a very modern one at that) makes it that much more significant. From our green gifts guide (page 19) to "The Top 10: Gift of Giving" (page 74), our new magazine is about incorporating the rich and diverse fabric of Jewish culture into your life--with style.Admit it--haven't you sometimes felt a little left-out when scanning certain mags on the supermarket checkout line? How much Christmas cookie counsel can a Jewish-American reader use, already?
Jewish Living may well fit a niche, and I'll look forward to watching its progress. (One suggestion for the staff, should they be reading: Please post freelance guidelines on the site!)